Pureprofile (ASX: PPL), an ASX-listed consumer research, analytics, and insights company, reported Q4 FY21 earnings today, with continued strong results.
Recent product developments at the company included global expansion and partnership with Flybuys has helped to boost panel numbers and lift survey complete numbers.
In late April 2021, Pureprofile Perks, an exclusive survey platform for members of Flybuys, Australia’s largest loyalty club, began. Pureprofile’s revenue and profitability have improved significantly as a result of the platform’s increased project and survey completion volumes. In Q4 FY21, a new Pureprofile Perks panellist joined every 5 minutes, 27 million Flybuys points were earned, and 95,000 surveys were completed.
The company has commenced planning and development for the establishment of new panels in Europe and Asia, which are expected to drive further revenue and profit growth in FY22.
For the quarter, Pureprofile reported an 87 percent increase in EBITDA, a 58 percent increase in revenue, and growth across all product platforms on pcp. In comparison to pcp, SaaS Platform revenue increased by 119 percent to $1.1 million.
Pureprofile CEO Martin Filz said “Q4 is the best growth quarter we have seen in the company’s history, closing out a great 2021 financial year. With great results across each business area, an engaged and motivated workforce, very favourable customer feedback, and another positive cash flow quarter to end the year. We expect strong demand to continue. As the world moves toward a brighter future, we are seeing marked shifts in consumer preferences and attitudes in the wake of the pandemic.”
