Mad Paws Holdings Limited

Mad Paws is an Australia-based pet services business operating in an exciting and growing industry with strong demographic tailwinds.

Mad Paws was largely co-founded in 2014 by Justus Hammer (Group CEO), Alexis Soulopoulos (CEO New business) and Jan Pacas (Chair), with a vision to make pet ownership easier and the aspiration to create Australia’s #1 pet services marketplace.

Mad Paws’ primary business activity is the operation of a pet care services online marketplace. The Mad Paws marketplace matches and connects pet owners seeking pet care services, such as pet sitting, walking, day care and grooming, with pet service providers registered on the marketplace.

Mad Paws has a database of over 19,000 pet service providers (pet sitters, walkers and groomers) registered on the marketplace across Australia and over 450,000 user sign ups (pet owners), with more than 180,000 services having been booked through the marketplace since initial launch.

In addition to the online marketplace, Mad Paws commenced a new pet food business category in August 2020, with the launch of the Mad Paws Dinner Bowl pet food subscription product. Mad Paws Dinner Bowl is a healthy fresh pet food subscription service providing pet owners with pre-prepared, individually packed meals for their pets.