Super Retail Group Limited

Super Retail Group’s story began in the 1970’s with the founding and development of a number of individual family owned businesses. Each shared a similar DNA of being uniquely Australian, challenging the status quo and building a community of customers by helping people live their passions.

Super Retail Group brought this family of like-minded businesses together to form the Super Retail Group, and have continued that legacy of supporting customers and their passions. We go above and beyond to deliver what our customers need because we’re as passionate as they are.

It is this commitment that has seen us grow into the leader in retailing of auto, sport and outdoor leisure products in Australia and New Zealand. Proudly headquartered in Brisbane, our network extends to over 670 retail stores and more than 12,000 team members across Australia, New Zealand and China. Today, Super Retail Group has grown to one of Australasia’s largest retailers, housing iconic brands including BCF Boating Camping Fishing, Macpac, Rebel and Supercheap Auto, with an annualised turnover in excess of $2.5 billion.