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Ypb Group Ltd

YPB Group founder John Houston predicted the need for brands to protect their products and packaging and at the same time engage with their end consumers and governments to protect their vital documents.

Recognising that more and more brands would need to utilise this brand protection technology to protect their products, Houston also saw the opportunity for brands to connect with their consumers in a unique way. And, so, YPB was born.

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No Faking It With YPB

Fakes are big business. The International Chamber of Commerce (ICC) estimates that the global cost of counterfeit trade reached US$1.7 trillion last year. According to the World Customs Organisation (WCO), 7 per cent of total world trade is counterfeit, worth an estimated US$600 billion a year. Research firm Havoscope.com estimates that the value of the global counterfeit industry by product is currently US$641 billion, with pharmaceuticals accounting for almost one-third of the value.

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