Updated: 1st December 2024
Sequoia Financial Media Pty Ltd (trading as Sharecafe & Finance News Network) has high standards for the quality of its content, and the guiding principles that set out below.
Earning the trust of our audience is essential to fulfilling our responsibilities to provide innovating and comprehensive services of a high standard to our audience. The Editorial Values and Principles of Sequoia Financial Media Pty Ltd are overlaid at all times with generally accepted standards relating to all journalism.
Accuracy and clarity
- Ensure that factual material in news reports and elsewhere is accurate and not misleading, and is distinguishable from other material such as opinion.
- Commitment to continually improve the service we deliver. If you believe something which we have published requires a correction, please send an email to sharecafe@sequoia.com.au including;
- your name and contact details;
- the title and publication date of the video or text;
- details of the complaint, or correction request, and your reasons.
The complaint/correction request will be considered by a Producer. It may be escalated if required to the Head of Division. If we have made a factual error in our news coverage, we will edit or remove the video where the error is made.
Fairness and balance
Ensure that factual material is presented with reasonable fairness and balance, and that writers’ expressions of opinion are not based on significantly inaccurate factual material or omission of key facts.
Ensure that where material refers adversely to a person, a fair opportunity is given for subsequent publication of a reply if that is reasonably necessary to address a possible breach of General Principle.
Privacy and avoidance of harm
Avoid intruding on a person’s reasonable expectations of privacy, unless doing so is sufficiently in the public interest.
Avoid causing or contributing materially to substantial offence, distress or prejudice, or a substantial risk to health or safety, unless doing so is sufficiently in the public interest.
Integrity and transparency
Avoid publishing material which has been gathered by deceptive or unfair means, unless doing so is sufficiently in the public interest.
Ensure that conflicts of interests are avoided or adequately disclosed, and that they do not influence published material.