Holden Cuts Jobs As Commodore Sales Sag
How figures can tell a different story:
Holden yesterday cut around 600 jobs from its Adelaide car manufacturing business as sales of the new fuel-thirsty six cylinder Commodore continued to underperform the company’s expectations.
The cuts came as figures were released showing that car sales have jumped 9 per cent in the first two months of the year: but sales of locally-made Holdens are sluggish.
Hence the pressure on employment.
The company said the cuts would be made through voluntary redundancies and follow the ending of the dual manufacturing of the new and old Commodores models and the more efficient plant after half a billion dollars was spent upgrading it.
Yes, but the latest figures on car sales show the new Commodore isn’t doing well, so there’s a big hint the company is matching labour force to car production levels.
With Ford selling fewer Falcons (Ford’s performance is worse than Holden’s so far in 2007), there will now be questions over the Melbourne operations of that struggling US giant.
The Adelaide job losses follow a slide in sales of the locally built Commodore range in 2006 and the carmaker’ $144 million after tax loss for 2005.
Holden cut 1,400 jobs in August 2005 when it decided to axe its third shift at Elizabeth due to falling local and global demand for large cars: that situation hasn’t improved here or in many foreign markets.
Likewise Mitsubishi has seen some stability in the sales of locally made versions of the 380 model, but at a low level. Sales have risen slightly in the first two months of this year but nothing like the 14 per cent rise in locally made Toyotas (for the Camry and the Aurion).
So it could be more bad news for Adelaide later in the year with continuing speculation about the future of the Mitsubishi car making operations there. There was considerable speculation late last year that they could be closed in 2007.