A week is supposed to be a long time in politics, in retailing these days it seems to be very, very quick.
Take David Jones for instance. It was only last Wednesday that the retailer was warning the market that it might lose a store in the Eastgardens mall in Sydney’s Eastern Suburbs.
The retailer said:
“The lease relating to David Jones’ Eastgardens (NSW) store expires in October 2007. The Company has been in discussions with Terrace Towers (the owner of the centre) although to date, agreement has not been reached.”
Mr McInnes said, “Whilst our firm preference is to enter a long-term Eastgardens lease, we are not yet in a position to do so. In the event that an acceptable agreement is not reached, we believe that Myer is likely to enter the Centre”.
Yesterday that expectation was realised with the news that the now privately-owned Myer will replace rival David Jones at the Westfield’s Eastgardens.
And Mr McInnes made it quite clear why the retailer had withdrawn from the centre:
“Despite lengthy negotiations with Terrace Towers we have been unable to reach agreement on terms that are economically feasible for our Company and in the interests of our shareholders.
“The profit that would be generated under the proposed terms of the lease will be captured as we transfer David Jones’ customers to our Bondi Junction and Sydney CBD stores.
This can be achieved at a vastly reduced investment on David Jones’ part in comparison to renewing the lease on the terms proposed.
“We believe that given our decision not to accept Terrace Towers’ terms and renew our Eastgardens lease, Myer will enter the centre on the terms we declined.
“In our view entering into a lease on the terms proposed by Terrace Towers reflects a decision based on short term sales gain with limited long term benefit for the lessee.
“David Jones’ Store Portfolio strategy is very straight forward – we will not commit to a long term lease on the basis of short term Sales growth – our decision will always be based on what delivers the best overall value to our shareholders over the life of each lease,” Mr McInnes said.
“Our Eastgardens store profit has been in decline since the opening of the redeveloped Bondi Junction centre in 2004.
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